The Rankings Institute Review

This entry is part 1 of 3 in the The Rankings Institute series

The Rankings Institute

Update (March 2016): The Rankings Institute has been closed to new members for over a year now, but Andrew has just launched a new training program with new strategies and techniques to get you earning online ASAP. Click here to read my Constant Profits Club review.

I’ve invested my time and money in the Rankings Institute program, and in this review I’ll help you decide whether the same investment will pay off for you.

As a Forever Affiliate student, I was extremely excited when I heard about The Rankings Institute! It’s an 8 week coaching program by Andrew Hansen and Alex Miller, focusing on post-Panda and Penguin SEO techniques to increase rankings, traffic, and conversions.

What Kind Of Results Can We Get With The Rankings Institute Methods?

To see the kind of results that can be obtained using the techniques Andrew and Alex teach in this program, you can click here to watch the webinar replay, or click here to watch 3 videos in which Andrew shows the results that 5 of his students have achieved. One lady is making over $14,000 each month!

Andrew also did two interviews with two members of the Rankings Institute, Blaine and Ennis, to talk about the results they obtained. I actually teared up during Blaine’s interview when he talked about his daughter! And Ennis’ site has taken on a life of it’s own, so much so that she only spends about an hour per month on it now! Awesome results. It was also nice to finally hear the voices of these two people who I’ve seen so often in the member forum and Facebook Group.

You can also read this article I posted on my blog showing the results of a bunch of RI members, including screenshots they shared in the private RI Facebook group. Be sure to read it all the way through, because I saved the best for last! 😉

What Qualifies These Guys To Teach SEO?

SEO is a difficult skill to master, and Google is becoming more and more strict. One wrong move could make your site disappear from the rankings completely, so I’m wary of following just anybody’s advice on this subject. Let’s take a look at what makes these guys qualified to teach us SEO.

Who Is Andrew Hansen?

Andrew Hansen - The Rankings InstituteAndrew is a 27 year old Super Affiliate who began working online 8 years ago. He started out as a poor student, living with his parents while trying to earn an income online. Like most of us, he bought expensive courses, got scammed by “gurus”, and after the first year had lost more money than he had made.

When things finally “clicked” for him, he built his business to 7 figures a year within 5 years. He also coached others to 5 figures a month using only free traffic methods.

Andrew has a great reputation in the internet marketing industry, and is known for producing high quality products. His latest course (before The Rankings Institute) was Forever Affiliate, which I bought and reviewed on this blog. I was so impressed with that course, and learnt so much from it, that I was very eager to find out what more I could learn from him.

Who Is Alex Miller?

Alex Miller - The Rankings InstituteFor the Rankings Institute training program, Andrew is partnering with Alex Miller – an SEO expert and consultant to SEO agencies. That means he teaches professionals what they’re doing wrong – he’s basically the Sherlock Holmes of SEO 😉

Alex has helped his clients generate literally millions of dollars from free search engine traffic in the last 3 years. He has also created and promoted more than 400 of his own websites in some of the most competitive markets in the world – like credit cards, weight loss, etc. – markets where the rest of us wouldn’t have a snowball’s chance in hell of ranking.

Alex has also fixed hundreds of sites that were penalized by the Panda and Penguin updates, and in this coaching program he will teach us how to do the same – and most importantly what to do so that we don’t get penalized in the first place!

What Is Included In The Rankings Institute?

So what is included in this training program? There are no upsells, so everyone who joins will get everything listed below.

  • An 8 week coaching program with almost 100 step-by-step training videos.
  • Live weekly coaching calls: We’ll get 2-3 hours each week to show Andrew and Alex our sites, ask them questions, and get instant feedback. They’ll watch our progress and push us through each step so we can’t fail. It’s a small group so privacy is high.
  • Direct access to Andrew and Alex via personal email (instead of just a support desk), where they will reply to us on ANY matter.
  • High powered, fast acting link building package worth over $120 – FREE for each member.
  • Access to Andrew and Alex’s personal outsource staff who can complete any part of the process we don’t want to do.
  • An exclusive forum & Facebook group where we can meet other internet marketers and share ideas, insights, and tips
  • Our own private “Inner Circle“: a small group of 10 people at the same level as us that we can join, so we can network, motivate each other, keep accountable and succeed together.
  • Ongoing support until we’re earning $1000 new dollars per month from search traffic.
  • Lifetime access to the center, member’s club, and community.
  • 30 day money back guarantee

I think the coaching and community are really going to help me a lot – I never spring for coaching when it’s available, and then I tend to run out of steam partway through the courses I do. This time if I want to join I don’t have a choice, and for me it’s a good thing – direct access to Andrew and Alex will get me any help I need before any questions I have turn into obstacles that impede my progress, and the community will keep me motivated and focused on my goals.

Andrew kindly gave me early access to the first 3 modules of the Rankings Institute so that I could review them for you. However, that’s not going to affect what I write here – if you’ve read any of my previous reviews, you know I don’t keep quiet if I find something I don’t like! 😉

I’ve also reviewed the rest of the modules, which I got access to when I bought the course. I will also include differences between Forever Affiliate and The Rankings Institute, for those of you who – like me – already bought the previous course and are wondering if the new one is different enough to justify the purchase. Let’s begin!

Module 1 – Killer Keyword Research

keyword researchModule 1 is the “Keyword/Profitability Audit”. The goal of this module is to identify the most profitable keyphrases in your market that you can feasibly rank for in Google. This module has 12 videos and is over 3.5 hours long.

Conversion Over Traffic

The first way this training differs from Forever Affiliate (FA from now on) is that it assumes you have already chosen a niche and jumps straight into finding related keywords.

The second way it differs is that the minimum amount of traffic necessary for each keyword is much less. This is because Alex focuses a lot on conversion. For example, in the webinar Andrew showed us a niche site that Alex set up with a high-ticket item that only gets about 3-5 visitors each day, but it made over $10,000 in a 3 month period thanks to the high conversions (and high price).

Hundreds of Keywords Your Competitors Don’t Know About

Alex shows us his method for finding keywords that you won’t normally find in Google Planner (or tools like Market Samurai that get their keywords form there). His method is actually kind of similar to how I do it, but he has one or two extra steps that give him hundreds more keywords than I’ve been getting!

This method can be done with either free or paid tools – for this part you really don’t need the paid software because the free method is just as quick.

Alex says the free method is slower because you need to select all the keywords manually, and if that were true it would indeed take days or weeks (and maybe give you carpal tunnel syndrome in the process) but luckily there’s a “select all keywords” button. Unfortunately it’s kind of camouflaged and only appears after the search, which is probably why Alex didn’t see it. I let him know, so it’s possible the video will be updated before launch.

Hidden Keywords You Wouldn’t Have Thought Of

There is also a video for learning how to get hidden keywords from your competitors. This method uses a paid tool that is a bit expensive if you’re on a small budget, but you can sign up for a free 2 week trial (I posted the link in the member’s forum) – even if you’re working on multiple sites at once I don’t think you’ll need it for more than a day.

In the video Alex used this method to find keywords that I would never have thought of – which could then be used with the previous keyword research methods to get even more related terms from those keywords. Don’t skip this step or you might miss out on some great opportunities!

The Cream of the Crop

Using these techniques, you end up with a ton of keywords, so Alex teaches us how to narrow down our list by finding the best terms, and identifying which ones we have a chance of ranking for.

The assessment of the competition level is similar to the FA method, and can be done with a free tool or with paid software. But even though I usually prefer using free methods as much as possible, the Rankings Institute keyword research method generates hundreds more keywords than the FA method, so in my opinion the paid software is the only way to go this time.

If you choose the free method you have to manually check 10 sites for each of your hundreds of keywords – each site will have multiple factors to evaluate, and then you have to make a final decision for each keyword, taking all those factors for all 10 sites into account. This would take weeks or even months. I definitely don’t have the time or the patience for that, especially not when the paid software will do all that work for me in about 30 minutes!

At first you won’t need to buy the software though – instead you can get a 3-day trial for $7, and that should be more than enough time to do the keyword research for a whole bunch of sites.

Divide and Conquer

Even after you have narrowed down your list to include only the best keywords, there will still be a lot of them. So next Alex teaches us how to group and target them, so that we don’t get overwhelmed by the sheer number of keywords to go after.

In the last video we learn how to write effective, compelling articles that target a whole group of terms, so that each piece of content can rank for 30-50 keywords! The video also includes examples of good and bad articles, which is very helpful.

Module 2 – Creating Sites That Google Loves

Module 2 has 11 videos and is over 3 hours long – it covers on-site SEO which you can apply to new sites as well as existing sites.

There’s a lot of technical stuff, but Alex shows us how to do everything step-by-step in the videos. He has fixed 200-300+ sites penalized by Panda and helped them rank at the top of the SERPS again, so he really knows his stuff.

Google Panda and Penguin updates

The goal of this module is to optimize your site so that it’s clean, efficient, and free of errors. Having only high quality pages in Google’s index will minimize Panda penalties, which will also increase rankings and boost the power of any links pointing to your sites.

Alex says 99% of our competitors will not be applying these techniques, and that even the biggest agencies are not doing this correctly. And we only need free tools to do it!

As I was going through this module, I used the techniques I was learning on this blog – and discovered I actually have a lot of low quality pages indexed in Google! This was a bit shocking, because all my content is original and I didn’t know I actually had any low quality pages on this site. But a lot of these pages are automatically generated by WordPress, so even if all your posts are original you might still have a low quality score.

Fixing these errors can have a huge impact on your traffic – Franc, the Rankings Institute member I mentioned earlier, increased his traffic to over 1000 visitors per day (that’s a 10x increase!) just by implementing what he learned in this module.

Watch this free video to learn how!


I also used these techniques on one of my websites that disappeared from the rankings awhile ago, and found out that Google thinks it’s a scraper site, even though it was all original content! No wonder traffic to that site dropped to almost zero!

Alex shows us 2 ways to fix these problems – one is quick and easy, and the other will take time (or money if you outsource it). But it will save you time and money in the long run, because you won’t be building links to a site that can’t benefit from them because of Panda penalties you didn’t even know you had!

Module 3 – Turning Your Site Into A Conversion Monster

conversion monsterModule 3 has 8 videos that are about 1hour 45mins long in total, and teaches what modifications to make on our sites to increase our conversions, and how to get visitors to buy more from our sites.

In the first video Alex shows us a free tool we can use to identify certain problems on our websites that can indirectly affect our conversions. I would have liked if he had also showed us how to fix those problems, but he says he just gives the list to his developers.

That’s not very helpful for those of us who don’t have developers, but it’s probably safer that way. We can find out how to fix some of these things with a simple Google search, but others sound more complicated and I’d be worried about messing something up if I tried to fix them on my own.

The course does include access to outsource staff, so I’ll probably give the more difficult things to them to fix.

The next technique Alex teaches us is easy and quick, and uses a free plugin. I’m actually already using this plugin on some of my sites, though I installed it for a completely different reason. Good to know that using it also increases my quality score, and could save me a loss of earnings thanks to the automatic warning it will send me if this happens again in the future! From now on I’ll be installing it on all my sites.

The third technique is something I’m already doing on all my sites, but if you’re not you should definitely start immediately. I’m using a different plugin for this, but I think I’ll switch over to the one Alex uses here.

Next is something I’ve known I was supposed to do for a long time, but I’m lazy and don’t do it very often. And it turns out then even when I did do it, I’ve been doing it wrong! There’s also a very good tip in this video that I’ve never come across before.

The last video in this module contains 6 crucial conversion techniques. I’m doing one or two of them already, but I need to start doing the others ASAP. In this video Alex actually revealed 2 of his old sites to show us examples of how to increase conversions.

Module 4 – Fast Traffic Techniques

traffic increaseModule 4 contains 16 videos, with a total play time of almost 3 hours.

This module is all about getting traffic fast, and diversifying your traffic sources so that your eggs aren’t all in one basket. This is critical to short-term and long-term SEO success, and helps ensure that when the search engines change their algorithms, your earnings will be affected as little as possible.

One of the main goals of this module is to teach us how to rank multiple times on the first page of the SERPs for our keywords. I love this concept – imagine how much more traffic you could get if you weren’t only ranking at position #1, but also positions 2, 3, 4, and 5!

In Module 4 Alex also reveals the web 2.0 sites most people don’t know about, that can rank in days. This means that we could start sending targeted visitors to our offers in under a week!

Alex takes us step-by-step through setting up accounts and pages at the top 3 web 2.0 sites that he recommends, and gives some really useful strategies on video marketing and turning viewers into buyers.

That was the first half of this module. The second half is spent showing us how to do all backlinking and promotion for these sites from one convenient location.

Now, Alex actually co-owns the service he recommends here, so my first thought was that this was just self-promotion. However, as he walked us through it, I realized that using this service really would make things a lot easier for me.

I usually skip most of the backlinking process on my websites – which I know is bad, and the reason why a lot of them haven’t taken off yet – because I just get so overwhelmed with everything that needs to be done, and I haven’t got the time, energy, or inclination to do it all. So I think using a service like this – where everything is done for me with a guarantee of high quality, and I can just order whatever I need from one dashboard – would take a huge load off my shoulders and give my websites that are struggling the boost they need.

However, this is actually a service meant for SEO agencies, and as such it has some spending requirements that you have to meet to stay a member (though the initial deposit is halved for Rankings Institute members). I know that to have real success online, you have to invest in your business just like in an offline business. But not all of us will be able to afford these prices straight away, and luckily Alex realizes this. If you can’t afford it yet, or if you don’t want to use the service for some other reason, Alex does give us an alternative option with cheaper prices.

For those of us who can’t afford to pay anything for backlinking yet, there is a free method shown in the next module. You can also check inside the Rankings Institute forum – I’ve seen some really great free or cheap backlinking methods posted there by other members.

Module 5 – New School, High Powered Link Building

link buildingModule 5 contains 15 videos and is about 2hrs 40mins long. This module is a blueprint on how to get maximum results from backlinking in the first month, with different options depending on our budget and the companies we want to use.

We learn how to start a proper link building campaign with high quality links that Google loves, and how to get private high powered backlinks that most people will never have access to. Alex gives us a step-by-step plan to make our websites rank for lots of keywords, and get traffic with very little work on our part and a small number of backlinks.

This module was a real eye-opener for me. No wonder it’s so difficult to rank with just manual backlinking, if this type of thing is what the pros are doing! Trying to do all this myself would be impossible, or at least so slow and labour intensive that I would give up before I even got half way. And Alex made a point in the second video about anchor text that I’d like to frame and hang somewhere I can see it every day!

The strategy taught in Module 5 involves outsourcing, and the top recommended plan is definitely not cheap, but there are multiple options depending on your budget. Obviously the more you invest in your campaign, the quicker you’ll get results, but I’m glad Alex gave us options for all budgets. He says even if we can’t afford the minimum recommendation, it’s ok. We’ll make progress a little slower than others, but we’re still making enough progress to start gaining some traction, getting some traffic, and converting some of that traffic into sales. And as we earn commissions, we can then reinvest and scale up as we start earning more.

There is even a bonus video for people who can’t afford to spend any money at all on backlinking right now. This video is actually from Forever Affiliate, and it’s a video I really like. The basic method it’s based on is nothing new, but Andrew has tweaked it so that the links we get are naturally boosted without any further work from us – and the links are white hat, high quality, and low risk! And by building these links we’re paving the way for different, stronger links in the future too. You’ll see what I mean when you watch the video 😉

Module 6 – Analysis & Ongoing Hands Off Link Building

data analysis
Module 6 has 12 videos and is 2hrs 20mins long. This section is about ongoing link building, promotion and analysis.

We’ll learn how to analyze our first month’s backlinking results, and how to find out what keywords we’re ranking for now that our most important keyword data is hidden from us in Google Analytics. We will then proceed with link building based only on where profit is coming from, so we don’t waste time and money investing in the wrong things.

Alex gives us an action plan on what to do if our sites are ranking well after the first month, and what to do if they aren’t. I love that in The Rankings Institute we get an exact plan to follow, based on data we collect about our sites each month. A lot of other courses just leave you to muddle through it on your own, without showing you how to analyze your sites so that you can make the right decisions on how to do your promotions for best results.

Next we learn how to build 3 kinds of “super links” that our competitors won’t even bother with – these will take some work, but Alex says they make such a huge difference that they’re definitely worth the effort. Parts of these methods can be outsourced cheaply if you don’t want to do them yourself.

Module 7 – Live Coaching Webinars

The Rankings Institute Webinars

Module 7 of RI is very different from the previous modules. It consists of 3 webinars, in which Alex and Andrew go over any stumbling blocks that the students may have gotten stuck on in the previous modules.

The content of each webinar was tailored around what the students said they were having problems with, and then each webinar ended with an open Q&A session so Andrew and Alex could answer specific questions.

The webinars were each between 2 and 3 hours long, with a total time of about 7hrs 20mins – this allowed them to go more in-depth with their explanations and examples, and many students said these were the best webinars yet.

Module 8 – Ninja Module


Module 8 is the Ninja Module! We’re not really supposed to talk about this module, so I’m going to have to be a bit vague 😉

This is the last module, and it covers some advanced techniques as well as some topics that the students had asked for specifically.

In this section we learn how to keep our sites monitored, how to analyze them and boost results, and how to increase conversions.

We’ll also learn to understand the causes of different types of traffic drops and ranking drops, and when and how it’s possible to recover from them. I think a lot of people have been waiting for this part!

And lastly, there’s a ninja technique to improve rankings! It’s not for everyone though – I definitely can’t do this yet, but it was still really cool to learn how it’s done, and it would be interesting to try it in the future.

Conclusion and Cost

So, the big question: should you buy The Rankings Institute course? It depends. If you have no budget and are looking for a course that will get your site ranking #1 without spending anything, then I would not recommend this course for you yet.

TRI treats affiliate marketing like a business, not a hobby. Some students have seen results even without using the backlinking techniques, but to get the best out of the program you have to be willing to invest in your websites.

The bigger your budget, the faster you will see results – but TRI includes methods for smaller budgets too, so you can start there and reinvest as you earn more and more.

I am at the point where I feel like I’ve gone as far as I can by doing everything myself and using only free or very cheap methods, and I’m ready to take the plunge and invest in my websites so that I can increase my profits enough to do this full-time.

So, how much does The Rankings Institute cost? The price is a one-time payment of $997, or 4 monthly payments of $297. If that is a bit out of your budget, there is also the option of 13 monthly payments of $97 – but note that the longer your payment plan, the more you pay in the end. I chose the one-time payment since it’s over $260 cheaper than the monthly option!

It’s more than I’ve ever paid for a course before, and at first I wasn’t sure if I would join. But I took the leap and invested in it because SEO and backlinking are skills I really need to improve, and I trust Andrew to release top quality training.

I also liked the idea of getting coaching from both Alex Miller and Andrew Hansen, who are experts in their fields, and I loved that I would get ongoing support until I’m earning $1,000 per month more than I was before I joined the coaching program. And the 30 day guarantee certainly didn’t hurt either!

If you also think this training program is just what you need, then go ahead and join below – I look forward to seeing you on the inside!

If not, then I recommend you just watch the prelaunch videos and the webinar replay for the free SEO tips. Andrew shares a ton of great info, and even gives away some valuable techniques from the course!

Click Here to Join The Rankings Institute


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  • alan says:


    Another great post! Sounds like Andrew has produced another winner. Have already signed up for the webinar on the 21st.
    Any Ideas on the price point yet for the package?
    Hopefully it will be in line with his past products.
    See you at the webinar.


    • Hi Alan,

      The coaching and other stuff isn’t a separate upsell this time, so it’s going to cost $997 for everything included. There will also be payment plans for people who want to pay in smaller installments, which is probably what I will do.

      It’s more than I’ve ever invested in a course before, and at first (before I knew about the payment plans) I wasn’t sure if I would buy it. But I think I really need the coaching and community aspect of it to keep focused and motivated, and from what I’ve seen so far of the training I think it’s going to be worth it 🙂

      Edit: I’ve updated the review with the prices. In the end I chose the one-time payment since it was so much cheaper.

  • jona says:

    Hai, Does he teach you how to build a site and find a product for bigners or should i buy the FA cours of doesn’t it work affective in 2014


    • Hi Jona,

      No, The Rankings Institute is focused mainly on SEO and traffic generation, though it also has a great module on keyword research.

      But Forever Affiliate has exactly what you are looking for and still applies now. Only one of the backlinking techniques had to be slightly modified from the original method, and Andrew emailed us all to let us know when it happened.

      Hope this helps 🙂

  • jona says:

    Hai, i am a beginner in affiliate markt en building sites do you take i can make money stil with it ? could you send the mail?


    • Hi Jona,

      I’m not sure if you saw my reply to your previous comment or not, but if you need to learn how to build a site and find a product then I think Forever Affiliate is a better choice for you because it covers those 2 areas in detail. The Rankings Institute doesn’t cover that – in my view it’s more of a sequel to Forever Affiliate, with advanced SEO and traffic techniques.

      Of course if you learn how to make a website elsewhere (even YouTube) then you can use the method taught in the keyword module of The Rankings Institute to see if products will be profitable and easy to rank for or not, and then the rest of the techniques in The Rankings Institute to improve your SEO, traffic, and conversions. And if you get stuck there is always the forum or you could ask Alex or Andrew directly, since access to them for coaching is included in the course.

      Edit: In the webinar someone asked Andrew if beginners can join, and he said yes – that beginners are actually one of the three categories of people he wants to try these techniques. So I’ve added a WordPress guide to my bonuses to help any beginners who want to join 🙂

  • Adam says:

    Hey Priscilla

    I bought the forever affiliate coaching program and had 3 sites all making sales. I tried to get them to rank higher but because I did some bad seo they all tanked which made me give up for a while. I think this is what I need to start over again and learn seo the proper way and hopefully get my sites to rank without being slapped by google.

    • Yeah, this might be just what you need. I was so excited when I heard Alex had fixed so many sites that were penalized! I had thought that once they were slapped there was no way to recover them – glad I was wrong about that 🙂

  • Adam says:

    Do you know if there will be a webinar replay?

  • Jona says:

    Hai, i think i am gonna buy FA because i am a starter and if i made enough money i wil upgrade to the new cours, i hope i can still make money with FA?


    • Yes, you can still make money with Forever Affiliate. I think it’s the right choice for you – FA is an affiliate marketing training program, while TRI is an SEO coaching program. However, you won’t be able to upgrade later to The Rankings Institute, because it closes to new members on 31 January 2014.

  • James says:

    Great review! I was a member of FA and had built my first successful site that was bringing in close to $1,000 a month. After years of struggle and inconsistent sales to say I was excited is an understatement. Well of course that all changed on Oct 4th. I don’t know if it was Penguin or Panda (whichever one deals with backlinks most likely), but it was gone. What’s worse is the site that is now #1 is a comeplete sham. It’s pure spun barely readable garbage whereas mine was unique and high quality. I know I need this course, but I am close as hell to being 100% debt free and that is my priority.

    I do have a quick question though. I must have missed his email, but you said he let FA members know that one of the SEO methods was no longer to be used? Which method was he referring to? While I love FA I do wish he would update more of the members area and not rely solely on email as sometimes I miss them.

    Currently my back linking has been quality articles on Web 2.0 sites with blog comments (from as relevant sits as I can find) a YouTube video backlink, high PR Press Release and some articles and social bookmarking.

    Do you think anything of what I am doing is hurting me as of today? I appreciate the help. I wish I could get this course, but I’ll be damned if I’m going to put on hold me getting out of debt. I just know, from being IM long enough, this won’t be his last course lol. He makes way too much money to stop helping others and I truly mean help. He is one of a very few legitimate gurus you can find.


    • Hi James,

      The email I was referring to was the one he sent on 13 August 2013. It’s not that we can’t use one of the methods anymore, it’s just that we need to slightly change the way we use it. You’ll see when you read the email 😉

      From the date your site dropped from the rankings, it sounds like the update that affected your site might have been Google Hummingbird. The Hummingbird update is actually one of the main reasons that Andrew and Alex have been able to rank each article on their sites for 30-50 keywords.

      Unfortunately I’m not an SEO expert so I can’t be sure if any backlinking you’re doing is affecting your sites negatively. It all sounds ok to me, but I guess it depends on the number of backlinks, the frequency, the anchor text, the sites you’re getting them from, etc. So many factors to consider! I think that’s why when I follow courses, I usually run out of steam when I get to the backlinking part. Hopefully by the time I finish this course I’ll be a pro at it 🙂

  • Mel says:

    Hi Priscilla,

    I am interested in the option of 13 monthly payments of $97 … is there a link to it?

    • Hi Mel,

      There’s no link to it – it only appears in an exit popup, but it didn’t appear for me. I’m not sure why – could be my browser or ad-blocker is stopping it.

  • Ryan says:

    I bought this on the 29th of January and have not received anything. When does it start?

  • Jen Becht says:

    I have both Forever Affiliate and Rankings Institute. Forever Affiliate is good if you are a newbie, but I do not recommend Rankings Institute. If you are not willing to spend at least $300 – $400 a month on seo service, then RI is not for you.

    The first few modules are almost the same exact stuffs that you get on the webinar. The rest of the modules are just basic linking. In order to truly maximize RI strategy, you need to use a special service that charges over $200 – $400 a month! That is a lot of money. If you are not a big company, then you should stick with Forever Afiiliate.

    • Hi Jen,

      Thanks for commenting. I agree that it isn’t for everyone – I myself am very hesitant to spend that kind of money on a website.

      However, it’s also true that if you don’t invest in your business, it’s growth will be limited. One of the first success stories one of the Rankings Institute students posted in the Facebook group was of a site that went from earning $100 per day to about $300 per day – if you look at it from that perspective, paying $300-$400 on SEO per month seems reasonable if it will enable you to earn an extra $6000 per month.

      That story is what made me decide to go for it anyway, but I admit I’m still procrastinating. Some of it is because I’m very busy getting ready to move to another country, but part of it is because I’m just really nervous about spending that kind of money! 😉

  • Jen Becht says:


    If the student is already making $100 per day, he is probably not a newbie at all. He is probably profit on a very competitive niche. He is most likely on page 1 or even page 2 of google search before the seo service.

    Most people will not survive in competitive niche.

    I was a little bit disappointed with the course. Almost half the course is talking about using the service, which I have no interest in. I believe in the near future, seo will be even more difficult.

    • Hi Jen,

      Sorry for the late reply, I fell behind in approving comments when I moved to the UK and got busy settling in.

      Depending on the product, you can make $100 per day from just 1 or 2 sales. I don’t know whether he was a newbie or not, but I don’t think you have to be an expert to earn that kind of money, or that you have to be ranking on page 1 for a competitive term. There are lots of ways to get traffic even without ranking in the search engines (Kim Roach for example teaches many of these ingenious little strategies), though they do take more time and effort.

      I agree that Forever Affiliate is the better course for newbies, as it covers a lot of stuff in the beginning that the Rankings Institute skips over, as the focus of the two courses are different (FA is an affiliate marketing course, TRI is an SEO & backlinking coaching program). That said, newbies will also need to learn proper SEO and backlinking strategies, and everyone’s budget is different. If a person can afford it, then it’s better to learn the right way to do things from an expert like Alex, rather than wasting time and money and ruining your websites thanks to bad SEO advice from the latest WSO.

      The Rankings Institute has definitely opened my eyes about proper backlinking and SEO, and what I need to do to compete for terms where the competition was too strong for me before. I can’t afford to follow their optimum linking recommendations just yet, so I plan to follow the strategies for lower budgets and scale up as my earnings increase.

  • Aegis says:


    Thanks for your review here. I saw you mentioned paying $300-$400 on SEO per month, for medium size of project promotion?

    I think the amount is fine, but may I ask is the promotion mainly use private PBNs? Or they shared other alternatives paid promotion of similar price, and I don’t necessarily need to use PBNs? As personally I prefer not to use PBNs (even very private ones) to keep “clean”.

    Many thanks.

    • Hi Aegis,

      I’m not allowed to share exact methods with non-members, but I can say that there are a few different types of links and promotional methods they recommend, and if you don’t want to use one method you could always swap it for something else. There are different promotional plans depending on your budget ($0-$130, $130-$350, and $400+), and obviously the bigger your budget the more choice you will have.

      I hope this helps! 🙂

  • MIchael says:

    Thanks for putting together this great review Priscilla. The depth you went into really helps clear up exactly what you get and will help me make a decision. Much appreciated 🙂

  • Arianna says:

    Hello Priscilla,

    Many thanks for this very informative review of the Rankings Institue. I am considering whether to sign up for the course that begins next week. I think I am happy to pay the monthly plan as it sounds like the perfect course for me. I am no expert in SEO and have primarily tried self teaching with free material online up until now. I only have one website and sell silver jewellery. Do you think the course is suited to me or is it more appropriate for business with various website? Also, if I decide the course is not for me 6 months down the line can I cancel the membership or am I tied into a 12 month contract?

    I see a mention of additional costs in previous posts above. I was under the impression that the course would show me how to generate free organic traffic to my website. Have I got the wrong end of the stick?

    Any recommendations will be much appreciated.


    • Hi Arianna,

      RI works even if you only have one website – it’s an SEO course, not an affiliate marketing course that needs X amount of sites to earn X amount of money. Basically, if you would like to increase your rankings and traffic (be it for one site or many sites), then this course will help you do that.

      The money-back guarantee is for 30 days – so I’m not sure if you *can* cancel 6 months in, but it wouldn’t really be right to do so. It’s not a membership fee that you’re paying each month – the course and coaching costs $997, and the payment plan is just to make it easier for everyone to afford by dividing the cost into smaller pieces. Cancelling 6 months in would mean you got the whole course and a bunch of coaching but only paid for part of it – like if you bought a car with a 12 month payment plan, but stopped paying after 6 months and still kept the car.

      In this case, by free traffic they mean that you aren’t using methods like PPC where you’re paying for each little bit of traffic coming to the site, because your traffic is coming from organic rankings in Google – but you will need to spend some money on the backlinking strategies that will get you those rankings in the first place.

      Some RI members did have big increases in traffic and earnings even without doing any backlinking though – and looking at your site, I think it’s possible that you might see similar results. Your site looks great, but the pages are a bit thin, so I think even just implementing the first 3 modules (backlinking starts in module 4) might give you a big boost in rankings.

      I hope this helps! Let me know if you have any more questions 🙂

  • Michael says:

    Hi Priscilla,

    I’ve question for you. Is “Hundreds of Keywords Your Competitors Don’t Know About” method that he used to get some keywords were using ubersuggest and keywordtool.io?

    How about you? As their student, I think you should give us a video proof about your earning because I saw many courses like this.

    Why video? Because we can edit the payment proof screenshot with easily with Inspect Element in Chrome or Firebug for Firefox.

    • Hi Michael,

      Kind of but not really – Ubersuggest is the method I used to use that I mentioned, but Alex takes it further. Both the method and the tools he uses are different, but you could probably replicate it with free tools (although Ubersuggest doesn’t give you all the keywords that this tool does, so it might not work quite as well).

      I have not been able to implement all their strategies yet, as I moved to a new country in the middle of the course and so I had a lot of budget and time constraints. That’s why I started over again with version 2 (and also picked a new niche, because I was having problems with the affiliate program in the previous niche). If you’d like to see earnings proof then read my post about RI member results, but I’ve only posted screenshots. If you want video proof then you’re going to have to wait for the webinars if they open it up again.

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