With special offers everywhere you turn these days, it’s difficult to make your sales pages and opt-in pages stand out. One way to make your offers stand above the rest is by personalizing your pages to speak directly to your customers – read my review below to find out how 101Contact makes this so easy.
How Can Personalization Improve Your Sales?
Imagine sending an email out to your mailing list with a link to your sales page, and each client that clicks the link will see a different version of the page customized with their personal information. For example, if I clicked on the link it could say something like “Special Offer for Priscilla Schoeman” as the title, with a picture of me underneath. Don’t you think that seeing their own name and photo on the page would make your customers immediately sit up and take notice?
And you can take the personalization even further. Instead of starting with a generic “Dear Friend” as so many sales letters do, you could say “Dear Priscilla”, and then go on to say something like “Since you have been a valued subscriber since May 2015, I’ve decided to offer you the chance to … Read more